We’ve all heard it before – we are what we eat. Well, we’re also what we put on our skin. Conscious consumers are opting for natural and organic skincare as part of an all-round greener lifestyle. Antipodes® treats “natural” and “organic” as more than words. They represent a philosophy about what is best for the health of skin.
#1 What is natural skin care?
Natural skin care products are made with ingredients from nature. Sounds simple, right? There are nuances to this, though. As a general rule, natural skin care contains less toxic and synthetic ingredients than its chemical counterparts. But not always. To find out if a product is natural and clean, always read the ingredients on the label. Antipodes uses 100% natural origin ingredients such as Vitamin C-rich kiwi fruit, found in Kiwi Seed Oil Eye Cream.
Natural skin care doesn’t necessarily mean it is vegan or vegetarian. Look for certifications. Antipodes vegan and vegetarian natural skin care products are certified by VegSoc, a world-recognised organisation. When you buy a vegan cleanser such as Grace Gentle Cream Cleanser & Makeup Remover, you know that it’s genuinely vegan.
#2 What is organic skincare?
Organic skincare is not quite the same as natural skin care. The difference lies in how the ingredients are produced and sourced. According to BioGro New Zealand, the Pacific’s largest and best-known certifier of organic produce and products: “Organic production means to produce products that are made without genetic modification (GMOs)” and “the routine use of synthetic pesticides or herbicides.”
Look for independent certifications. A product may say it’s organic but contain as little as 5% of organic ingredients! To meet the strict standards of BioGro, Antipodes’ certified organic skin care products contain at least 70% organic ingredients. An organic face oil such as Divine Face Oil Rosehip & Avocado Oil has 95% of ingredients from organic cultivation.
When you’re curating your natural skincare routine, read the labels. Look at the ingredients. Evaluate the scientific efficacy. And check the certifications. Very few natural skin care brands use 100% natural origin ingredients and certified organic skin care products. Antipodes® occupies a rarefied atmosphere in the green beauty world.
#3 Five benefits of natural & organic skin care
- You’re feeding your skin nutrients
- It’s for trend setters
- It’s safer
- It’s more sustainable
- It calms skin
It’s like feeding nutrients to your skin
In natural skin care, lush ingredients get their time to shine. Avocado oil, kiwifruit, and antioxidant-rich grape seeds. Nourishing manuka honey. Mineral-rich thermal water and soothing raspberry seed oil. If it’s safe to eat, it’s probably safe for your skin! Organic skin care products are produced according to the same strict guidelines as organic food.
Antipodes goes one step further. Formulations contain the purest nutrient-rich ingredients. But these natural skin care products are also scientifically validated. The brand undertakes scientific investigations and clinical trials to ensure their natural skin care products are effective. Hosanna H2O Intensive Skin-Plumping Serum, has been shown to stimulate the synthesis of Type I collagen by up to 72%*. Ingredients include mamaku black fern, rich in glycosides, to help encourage cell turnover.