Our brand DNA

Working with the scientists at Trinity Bioactives, we look at the effect of human fibroblast skin cells when exposed to end formulations. With this method, we can demonstrate two critical anti-ageing markers: how skin cells stimulate collagen above natural collagen levels; and how the chemistry inhibits free radical damage.

Human clinical trials are key indicators of product performance. Conducted on living, volunteer human subjects, they measure a product's ability to keep skin hydrated, reduce dryness and wrinkle depth, or protect sensitive skin from irritation. We test our natural skincare products against a range of criteria in robust clinical settings.

In-vivo testing is a key indicator of product performance. Testing involves a large group of participants (40+ people) using a product over a period of several weeks, then documenting any changes they observed in the look and feel of their skin, based on a specific set of measurement criteria. This results in a valuable set of data that reveals a product's most significant features.

42 degrees south of the Equator, we call New Zealand home: two islands surrounded by water that have evolved over millions of years to form a unique ecosystem, rich in skin-enhancing ingredients. We are based in Wellington, New Zealand’s creative capital city, where lush forests, expansive oceans, and awe-inspiring mountains, lakes, and rivers are mere minutes away.

We search globally for cutting-edge, natural-origin ingredients that are scientifically proven. As a natural beauty brand that sets us, and your skin, apart. From probiotics and high-tech ferments, to peptides, plant-based hyaluronic acid and vitamin C, we select compounds that have been created via toxin-free methods and subject to intensive clinical and scientific testing.

Since day one, we have set out to become the world’s most sustainable and efficacious natural skincare brand. From the beginning, we’ve said no to low-quality, high-waste plastic – an approach that has saved more than 10 million plastic containers from landfill. We aim to be a global leader in sustainability. Our goal: 100% plastic free. Certified Organic, Vegetarian and Vegan, Antipodes has never tested on animals.

Whilst its always an honor to see Antipodes in glossy magazines – such as Vogue, Cosmopolitan, Marie Claire, Elle and Harper’s Bazaar – our greatest satisfaction is hearing from our devotees, who are curious, educated and vocal. We value and listen to honest feedback, and learn from it to continue to deliver leading-edge formulations.

Created and made locally from New Zealand botanicals and innovative natural compounds, Antipodes has sustained accolades from top media across the world, featuring in glossy magazines and winning countless awards. From Wellington to the world, Antipodes is a New Zealand success story – sold in four continents across over 40 markets.

We tailor formulations to address skin concerns, rather than skin type. Your skin type – normal, dry, oily, sensitive, combination – is largely genetic. You can’t change your skin type. Fine lines and wrinkles, pigmentation and dullness, dehydration, acne, eczema and rosacea are all skin concerns that can affect anyone, with any skin-type. We curate beautiful skincare rituals to meet your skin where it is at today.